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Making Wonderful Things is Simple

Right? Actually, it just may be. The always inspiring Idris Mootee at Idea Couture shares three design principles to creating things that people love:

Making great products that people love is pretty simple. It all comes down to three things: A simple user experience, design the product around its socialability of uncovering memories and pleasure of a product…

  • Understand the core feature that a user wants and then relentlessly reduce complexity and unnecessarily elements until you get to a simple user experience.
  • Map out the product’s socialability – its affiliation with social groups and any product or its category and how it is connected to different social groups or product group.
  • Look hard to find memories that are related to the product and pleasure that are directly and indirectly associated by using the product. Hire an anthropologist to help.

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