NBA and Turner Run the Court with New iPhone App
The NBA and Turner just dished a sweet assist for All-Star fans. (Sorry for the lame basketball pun.) Not only will this weekend’s game be streamed online – using additional cameras that won’t be aired on TV – but they will balso deliver the stream direct to iPhone users with the NBA All-Star Live app.
And taking a play from the Obama inauguration playbook, the NBA.com video feed will be integrated with Facebook:
That supplemental game footage — dubbed TNT OverTime Extra — will also be available on NBA.com for the second straight year. But this time around, TNT has attempted to improved the online viewing experience by partnering with Facebook to integrate the social networking site’s “status update” tool with the clips.
This is how media should be – distributed, augmented and social.
No Comments, Comment or Ping
Reply to “NBA and Turner Run the Court with New iPhone App”