Aug 3, 2009
Paul Isakson’s Updated Future of Advertising Presentation
As a follow-up to his classic presentation from last year, What’s Next: in Marketing & Advertising, Paul Isakson of Space150 recently posted an update to the presentation for 2009.
At the heart of the presentation, is a core value that marketing should be doing things with and for people. Isakson explains that this means the future of marketing and advertising should be:
- Collaborative…like Nike’s ChalkBot
- Generous…like TOMS
- Experimental…like BestBuy’s Twelpforce
- Helpful…like IBM’s Seer
- Playful…like T-Mobile’s Flash Mob Dance
- Personal…like BK.com
- Honest…like Amazon’s response to Kindle mistakes
- Participatory…like MadMen on Twitter
What’s Next In Marketing And Advertising (2009)
View more documents from Paul Isakson.
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