Jan 19, 2010
Apple: Get a Mac – The Complete Campaign
We know how you love Apple’s “Get a Mac” ads with John Hodgman and Justin Long. So, here are all 66 TV spots (plus the 90-second extended version of 2008’s musical ad “Sad Song”) that have aired since the campaign, created by TBWA Media Arts Lab, launched on May 2, 2006.
The success of Microsoft’s Windows 7 raises questions about the viability of “Get a Mac” going forward. (The three October 2009 spots, slamming Windows 7, look a little goofy now, and Apple skipped doing holiday spots for the first time in four years.) Have we seen the last of Mac and PC? We’ll see. For now, click on the thumbnails below, and enjoy the work from the past four years.
The success of Microsoft’s Windows 7 raises questions about the viability of “Get a Mac” going forward. (The three October 2009 spots, slamming Windows 7, look a little goofy now, and Apple skipped doing holiday spots for the first time in four years.) Have we seen the last of Mac and PC? We’ll see. For now, click on the thumbnails below, and enjoy the work from the past four years.
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1) “Better” |
20) “Sagotage” |
36) “Referee” |
53) “Biohazard Suit” |
2) “iLife” |
21) “Surgery” |
37) “Time Machine” |
54) “Legal Copy” |
3) “Network” |
22) “Tech Support” |
38) “Breakthrough” |
55) “Stacks” |
4) “Restarting” |
23) “Security” |
39) “Office Stress” |
56) “Time Traveler” |
5) “Viruses” |
24) “Computer Cart” |
40) “Yoga” |
57) “Customer Care” |
6) “Wall Street Journal” |
25) “Flashback” |
41) “Group” |
58) “Elimination” |
7) “Out of the Box” |
26) “Stuffed” |
42) “Pep Rally” |
59) “PC Choice Chat” |
 “Touché” |
27) “Choose a Vista” |
43a) “Sad Song” (Short) |
60) “Surprise” |
9) “Work vs. Home” |
28) “Genius” |
43b) “Sad Song” (Long) |
61) “Top of the Line” |
10) “Accident” |
29) “Party Is Over” |
44) “Calming Teas” |
62) “Trainer” |
11) “Angel/Devil” |
30) “Boxer” |
45) “Off the Air” |
63) “PC Innovations Lab” |
12) “Trust Mac” |
31) “Podium” |
46) “Pizza Box” |
64) “Broken Promises” |
13) “Better Results” |
32) “PR Lady” |
47) “Throne” |
65) “PC News” |
14) “Counselor” |
33) “Misprint” |
48) “Bake Sale” |
66) “Teeter Tottering” |
15) “Self-Pity” |
34) “Now What?” |
49) “Bean Counter” |
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16) “Gift Exchange” |
35) “Santa Claus” |
50) “V Word” |
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17) “Meant for Work” |
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51) “I Can Do Anything” |
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18) “Sales Pitch” |
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52) “Tree Trimming” |
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19) “Goodwill” |
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via adweek.blogs.com
Posted via web from Ryan Moede
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