Leveraging social media to make great ideas happen

Old Spice Sends Personal Twitter Video Replies 

Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months.

Old Spice has just started delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Yep, if you had tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you. And if you haven’t, then you can tweet to them right now @oldspice and you might be lucky enough to get a custom video reply. So far they’ve delivered almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.

It’s also possibly the best social meets viral strategy I’ve seen, what better way to get people talking about you brand than taking your super popular character recording personalised videos for hundreds of tweeps in record time and then tweeting them their custom video for the world to see! Now, not only are they creating videos for the general public, they’ve been busy creating videos for some of twitters most followed people like twitter founder Biz Stone, Digg founder Kevin Rose, Ellen DeGeneres, Gizmodo, Guy Kawasaki, Perez Hilton and even Ashton Kutcher…

So when these guys see those videos, they’ll be blogging and re-tweeting like crazy.

Ok, so what does all this translate into in terms of results / activity so far? Well, bucket-loads of global conversation and brand engagement (those videos are clocking up hundreds of thousands of views already) and 10’s of thousands of new followers over night, acquired through mass amounts of re-tweets and great blog based campaign exposure…

Posted via email from Ryan Moede

Flickr Feed

Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.