Last month I wrote a brief post about why I think Foursquare is the future of mobile marketing. But the more I thought about it, it was less about the Foursquare app itself, and more about the ideas, principles or values behind it that I felt made it so special. If sharing your location with friends was a feature, then perhaps the value is the baking into the ...
As a follow-up to his classic presentation from last year, What's Next: in Marketing & Advertising, Paul Isakson of Space150 recently posted an update to the presentation for 2009. At the heart of the presentation, is a core value that marketing should be doing things with and for people. Isakson explains that this means the future of marketing and advertising should be: Collaborative...like Nike's ChalkBot Generous...like TOMS Experimental...like BestBuy's Twelpforce Helpful...like IBM's Seer Playful...like ...
The game is up, folks. But you didn't need me to tell you that. You already knew that the advertising/publishing/media/entertainment world was in a massive upheaval, the likes of which we've never seen before. (How's that for some hyperbole!?) True, media buys are down, most ad campaigns are flawed because they're short term spectacles built mainly for award shows. And yet, perhaps there is a glimmer of hope radiating from the ...
From AdWeek: "R/GA has established itself as a leading digital agency. It has three pieces of work shortlisted at Cannes, including its "Dear Mr. President" campaign for Pepsi. Nick Law, North American chief creative officer for the New York shop, talks here about the blurring of digital and traditional agencies, the importance of agency culture, and what's next for Nike Plus." SHARETHIS.addEntry({ title: "R/GA’s Nick Law Talks About the Future ...
Culture is shaped and influenced by those who create. Who submit a product into the world for consideration. More ad agencies seem to be realizing that they need "to get out of their chrome towers, mingle with the people and soak up the culture." The New York Times highlights several agencies that are branching out with their own products: Bartle Bogle Hegarty's Zag division launched the fashion blog Mrs. O Brooklyn ...
The South West Creative Growers Association - "the agricultural union of creative growers in the South West region of the UK" launched a simply fantastic video to promote the region's creative work. "Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England. The South West produces some of the UK's finest creative work (animation, web design, design, fashion, architecture....) Now you ...
It's Friday before Christmas, and the Viget crew just celebrated an awesome 2008 last night for our holiday party. And while it was a sweet way to congratulate everyone here at the Lab for their hard work, we thanked our friends and clients with this fun little holiday site VigeTurf, complete with plenty of Easter Eggs for everyone to enjoy. There have been lots of great agency holiday work ...
It's no secret that banner advertising is in a world of hurt right now. The curent trends in ad placement have led to banner blindness, and the click through rates continue to plummet along with the sinking economy. While I think we're going to see more growth in the use of widgets and applications (despite some recent reports), I agree with Noah that we also need to consider more ...
I'm noticing a distinct trend over the last few months in the production type of videos being created. Everyone from Ford to Motrin and even the Girl Effect campaign all have created short videos in a very similar style. It's an approach I happen to like, and I think its very well-suited for an online strategy: Short and to the point - easy to consume during the work-day. Compelling visual storytelling Built ...
It's Monday, and I'm warming up the morning by serving up some fresh coffee and choice links to get the week started. Here are a few interesting items I've come across during my morning read: Small Brands Teach Big Lessons "...They found the more they listened and engaged with their customers -- each spends hours each week personally responding to e-mail messages and even don bacon costumes on the road ...
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