Socialmediaworx

I'm not even going to pretend to tie these three pieces together, but they're simply too cool not to share. The first is Pete Blackshaw's latest AdAge column - 'Contribution Revolution' More Important Than You Think. In the article, titled "The Contribution Revolution: Letting Volunteers Build Your Business," he puts real backbone -- sans Web 2.0 buzzwords or social-media hype -- on the argument that customer participation drives tangible ...

I'll say it again - advertising won't save your crappy product. Just ask Microsoft. In response to Microsoft's $300 milllion ad-campaign, Apple launched a new spot deriding Microsoft's ill-fated attempts at restoring Vista's public image. This, from the Denver Egotist: You know, there are some really smart people working on the Apple account at TBWA Media Arts Labs in Playa del Rey. Instead of designing a spot to rip into ...

I've been a long-time fan of the ongoing campaign for the Sony Bravia TV. Amid a slew of crass and cheap commercials, Sony continues to deliver a creative experience that elevates the art. And while the cascading dominos spot has been done countless times before, the execution this time is spot on. Where does this one rank for you? You can also catch the making of the commercial by ...

Not unlike Nike Labs' earlier work during the Olympics to describe the innovative research and product design behind their new suite of shoes and performance gear, Apple sat down with their design gurus to talk about what makes new MacBooks so special. Listening to Jony Ives and Dan Riccio explain the design and manufacturing process is fascinating, and leads to a greater appreciation for the innovation that is at ...

The inimitable Gary Vaynerchuck posted a new video about understanding the necessity of today's new word of mouth. "Garyvee" continues to create killer content, and this last clip is a solid follow-up to his keynote he delivered at the Web 2.0 Expo in New York. Word of mouth and it’s travel power is what has really changed with social media’s explosion and not what defines a personal brand and ...

"[Brands] are not there yet. They are on the cusp. They have the technology and know-how -- it's not for lack of trying or creativity," said Rick Webb, co-founder and COO of The Barbarian Group.  As part of their continuing coverage of Advertising Week 2008, AdWeek has brief, but insightful recap of the first Facebook Spark Series discussions. Money quotes: "The definition of a big idea, said Rei Inamoto, co-chief creative ...

Sometimes there are just too many incredible events in one week to attend them all. While most of my time was consumed by the Web 2.0 Expo (you can check out my review of the conference), I would have liked to make it to the Social Ad Summit earlier in the week. In particular, I wish I could have sat in on the Branded Experiences on Social Networks ...

Marketingvox published the results of a survey by Sapient that details what CMOs are looking for from their advertising and marketing agencies. Perhaps most telling, was that "more than a quarter of marketers surveyed said half to all their marketing is done via digital channels, and nearly 40 percent foresee that in 12 months from half to all their marketing will be done via digital channels." Greater knowledge of ...

When Penn State University film student Bryan Levi - aka YouTube user Levinator25 - posted a video clip last year to YouTube of the video game version of Tiger Woods walking on water and holing his shot from the hazard. Clearly, a glitch in the game. Well, EA Sports is back, with a response to Levi's video clip: Covering this exchange between Levi and EA Sports, AdAge writes: Steve Rubel, author ...

It's all about being GOOD today. Casey Capalowe at GOOD Magazine recently connected with several students at VCU's Brandcenter about a spot they've put together for the Choose GOOD campaign: Tim, graduate student, VCU Brandcenter: "Khushboo and I came to the GOOD project mid way through our second year of graduate school. At the time we were both interested in creating a piece of communication for a company that contributed ...