Socialmediaworx

As if by divine circumstance after Steph's post about her experience window shopping on the Mini web site,  a recent article highlighted Mini's work to measure the connection between online buzz and actual sales of the diminutive but spunky car. The marketing team worked with MotiveQuest to research and measure what people were saying online about the car and Mini brand, and through their analysis, created the the Online ...

While this political election campaign season has been defined in large part by social media and the communication tools of the Web 2.0 world, it appears this summer's Olympics in China are looking to be equally transformed by a greater democratization of social media access and coverage. That is, if the Chinese government doesn't stand in the way. Lenovo is launching a creative new initiative for this year's games, ...

Rohit Bhargava's new book, Personality Not Included, hit bookstores this week, and to promote the launch, Rohit invited bloggers to write in with questions about the book. Who needs an expensive agent when you can simply reach out to bloggers? Below is my interview with Rohit about Personality Not Included (you can read an excerpt of the book here): 1. What companies most impress you for maintaining their ...

We embed video clips, photos and widgets all over the web. But what about pure text? Does copy deserve something more than a simple copy-paste? That's the question Anil Dash is asking: But we've only been using this stuff for the most complicated parts of the web, like rich media. What about text?...But there seems to me to be something really interesting, some kind of potential, to including our posts (or parts ...

Not to exaggerate the echo-chamber here, but this post from Scout Labs bears sharing. Amid our obsessions with the right technology and social media tools, we can't forget that the ultimate goal is building relationships with real people. And that means listening and responding - participating in the conversation like a real human being.SHARETHIS.addEntry({ title: "Just Be Human", url: "http://www.socialmediaworx.com/2008/just-be-human/" });

Kenneth Cole has joined the ranks of blogging CEOs. But rather than discuss corporate issues, Kenneth Cole's new blog - www.awearnessblog.com - focuses on issues of social justice: That's why I want to embrace this freshly released outpouring of opinions, loves, hates, fears and desires under four pillars of discussion that are part of the DNA of my Company and myself: Social Rights, Hard Times, Well-being and Political Landscape. However, ...

While it's web site is not quite ready, registration is now open for BlogPotomac, to be held on June 13 at the State Theater, in Falls Church, VA (my new work neighborhood as of last week). Geoff Livingston writes, "BlogPotomac is this year’s premiere social media marketing event for greater Washington DC. Attendees can expect a one-day event with nationally renown speakers and advanced discussion of best social ...

With the launch of the new blog, I've been thinking a lot about the basics of blogging - focusing on the fundamentals of a well-managed blog. This presentation brilliantly captures where to begin: | View | Upload your ownSHARETHIS.addEntry({ title: "Conversation By Design", url: "http://www.socialmediaworx.com/2008/conversation-by-design/" });

Sam said it best. But seriously, there are some big things in store - I'm working on updating the design for this blog along with a new domain name. Just sit, relax and wait for the goodness to come. I think you'll be impressed.SHARETHIS.addEntry({ title: "A Change is Gonna Come", url: "http://www.socialmediaworx.com/2007/a-change-is-gonna-come/" });

The Viral Garden has a sweet post getting down to the basics of starting a successful blogger outreach program in one day: 9:00 am - 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company. Make a list of at least 20 bloggers that have blogged about your company within the last 2 weeks. Concentrate on bloggers that appear to ...