Socialmediaworx

The Viral Garden has a sweet post getting down to the basics of starting a successful blogger outreach program in one day: 9:00 am - 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company. Make a list of at least 20 bloggers that have blogged about your company within the last 2 weeks. Concentrate on bloggers that appear to ...

Greg Verdino has a great post up analyzing the 7 Strands of Blog DNA: I'm still working through what I would add. Your thoughts?SHARETHIS.addEntry({ title: "Blogging DNA", url: "http://www.socialmediaworx.com/2007/blogging-dna/" });

Where in the world are the social networks? They're right here. SHARETHIS.addEntry({ title: "Social Networks of the World", url: "http://www.socialmediaworx.com/2007/social-networks-of-the-world/" });

As social media continues to grow and word of mouth strategies prove themselves to ever more critical, what is the relationship between traditional ad-buys and social media? The latest report from Nielsen BuzzMetrics and Nielsen's BASES research division suggests that the two go hand-in-hand, and that marketers that "treat traditional advertising and word of mouth management as two separate animals do so in error, since the two are so ...

Sixtysecondview is a experimenting with a new way to measure online influence. Tracking the number of links was fine for a time, but that couldn't account for the ideas and influence taking shape through Twitter, Del.icio.us or Digg. Through a score card that measures strength of blog, Facebook ranking, mini-updates like Twitter, LinkedIn ranking, Flickr ranking and Digg score, they've developed a weighted index to analyze who influences the ...

Sure, he didn't break any laws or commit a felony. But when the CEO of a major company spends nearly a decade posting on message boards under a pseudonym (in this case, his wife Deborah's name spelled backward - Rahodeb), John Mackey does little to live up to the transparent goodwill Whole Foods has cultivated. Fortunately for Whole Foods and Mackey, when the news hit the mainstream, and boy ...

The subtitle says it all - 100 voices, 1 conversation. Actually, it's more like 103 voices, but who's counting? From Armano to Verdino, it's collaborative knowledge-sharing at its best. The book is a compilation of wisdom from authors and bloggers operating under a single vision, "collectively we are smarter, savvier and more valuable to readers than we are independently." SHARETHIS.addEntry({ title: "The Age of Conversation", url: "http://www.socialmediaworx.com/2007/the-age-of-conversation/" });