Socialmediaworx

Digital synergy (sorry) across advertising, marketing and pr continues to make headlines, this time at Cannes. Money quotes from AdWeek's wrap-up: The push and pull between traditional creativity -- centered on the big idea and storytelling -- and the disruption caused by digital technology has only just begun to play out in advertising. "Your Internet technology person will be as important as your creative person," predicts Mark Kvamme, a ...

Bob Gilbreath is blogging from Cannes Lions 2008, and he's got a great recap of Nike's presentation. He reports about Nike’s Stefan Olander, Global Director for Brand Connections, who listed many of the creative ways in which Nike continues to lead the pack among social media marketing initiatives to develop deeper engagement with customers. Money quote: "Nike continues to blow me away with its whole-hearted dive into meaningful marketing. ...

William J. McEwen and Rob Kroenert make the case for brands to think about how they use digital tools to build relationships with customers as the key differentiator between their brand and the competition. It's crucial for a bank to have a Web site. It's also crucial for a bank to have ATMs, checking accounts, and computers that keep accurate records. But every bank can claim to meet these ...

Further thoughts on designing micro interactions: Building a brand in our intertwined world can be a difficult feat. However, just throwing some social interactions on your web site is not enough. You have to think about how the interactions will resonate within your company. More than ever, companies need evangelists. These people are the ones that give your brand that sparkling personality. The face and personality of the brand ...

I've been writing more and more about branded utilities, and it's a marketing strategy our team at Viget Labs continues to embrace. David Armano's latest AdWeek article makes one of the best cases for building a web app as your digital marketing strategy I've read: Well, for starters, unlike my experience on Grainger, many advertisers aren't focused on building the digital applications that people want to use; they're focused ...

David Armano has yet another presentation that is worth sharing here. The slideshow is built on his earlier statement that: “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel ...

Corporate brands are increasingly being shaped by their employees' presence on social networks. Ever Tweet, blog post and photo shared with the world shape more and more of their employer's image and reputation. And as Ed Cotton writes, this is a good thing: If you trust your employees you can let them out of their cages and cubicles and empower them to represent your brand in the real world. They ...

No, this is not yet another "social media will save the world or at least my company brand type of post," but Eric Reynolds, CEO and founder of Nau clothing, affirmed an idea that that is beginning to take hold in exciting new ways: the brand loyalty of tomorrow will be shaped by corporations who exhibit radical transparency in values that align with their customers' own shared beliefs ...

Rohit Bhargava's new book, Personality Not Included, hit bookstores this week, and to promote the launch, Rohit invited bloggers to write in with questions about the book. Who needs an expensive agent when you can simply reach out to bloggers? Below is my interview with Rohit about Personality Not Included (you can read an excerpt of the book here): 1. What companies most impress you for maintaining their ...

AdAge has a good article about naming Unilever the Digital Marketer of the Year. What stands out is Master's comment that social media has to be built on a bedrock of a firm product and brand: In the end, the commitment to digital doesn't change the fundamentals much. If anything, he says, it means brand managers have to be more firmly grounded in what their brand is about, because ...