Corporate brands are increasingly being shaped by their employees' presence on social networks. Ever Tweet, blog post and photo shared with the world shape more and more of their employer's image and reputation. And as Ed Cotton writes, this is a good thing: If you trust your employees you can let them out of their cages and cubicles and empower them to represent your brand in the real world. They ...
No, this is not yet another "social media will save the world or at least my company brand type of post," but Eric Reynolds, CEO and founder of Nau clothing, affirmed an idea that that is beginning to take hold in exciting new ways: the brand loyalty of tomorrow will be shaped by corporations who exhibit radical transparency in values that align with their customers' own shared beliefs ...
Rohit Bhargava's new book, Personality Not Included, hit bookstores this week, and to promote the launch, Rohit invited bloggers to write in with questions about the book. Who needs an expensive agent when you can simply reach out to bloggers? Below is my interview with Rohit about Personality Not Included (you can read an excerpt of the book here): 1. What companies most impress you for maintaining their ...
AdAge has a good article about naming Unilever the Digital Marketer of the Year. What stands out is Master's comment that social media has to be built on a bedrock of a firm product and brand: In the end, the commitment to digital doesn't change the fundamentals much. If anything, he says, it means brand managers have to be more firmly grounded in what their brand is about, because ...
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