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Leveraging social media to make great ideas happen

What’s Wrong with our Celebrity Obsessed Media

Image by Getty Images via Daylife The cult of celebrity is killing our culture. Roger Ebert perfectly captures something I have been frustrated with for a long time: The AP, long considered obligatory to the task of running a North American newspaper, has been hit with some cancellations lately, and no doubt has been informed what its customers want: Affairs, divorces, addiction, disease, success, failure, death watches, tirades, arrests, hissy fits, ...

ESPN Launches Web Series “Mayne Street”

allelujah! ESPN has heard my prayers, and they have answered them. ESPN recently launched it's new web series, "Mayne Street," with Kenny Mayne. Each episode so far is under five minutes - perfect for lunch-time enjoyment at the office - and features a sardonic Mayne more or less going behind the scenes at SportsCenter. AdAge reports: Between "SportsCenter" clips, web-only shows devoted to mixed martial arts and more, ESPN.com averages ...

Nike, Stop-Motion and the Contribution Revolution

I'm not even going to pretend to tie these three pieces together, but they're simply too cool not to share. The first is Pete Blackshaw's latest AdAge column - 'Contribution Revolution' More Important Than You Think. In the article, titled "The Contribution Revolution: Letting Volunteers Build Your Business," he puts real backbone -- sans Web 2.0 buzzwords or social-media hype -- on the argument that customer participation drives tangible ...

Open Source Activism Drives Call + Response to End Slavery

The powerful film Call + Response opens in select markets across the country this week, and I'll be attending Thursday night's premiere here in DC. I've written about the film before, but it bears repeating just how important this film is and how much the world needs to hear it's message. Created by Justin Dillon, the film brings together artists, politicians and entertainers to address the travesty that is ...

Martin Sexton Gets Social

I wanted to give everyone a quick update about the work we've (we = marketing team at Viget Labs ... latest blog post) been doing with singer/songwriter Martin Sexton. In support of his upcoming album and fall tour, we’ve been working with his team to help Sexton increase his visibility online. He’s got a super-dedicated fan base, and we wanted to help him better connect with them on ...

What Kind of World Do You Want?

Like this fall's emerging movement Call + Response, led by singer-songwriter Justin Dillon, more artists are cultivating campaigns that blend art, meedia and social networking to address issues like poverty, slavery and injustice.  PSFK writes about What Kind of World Do You Want, a site that raises funds for: Augie’s Quest, Autism Speaks, Fisher House Foundation, Save the Children and Operation Homefront. Organizations and viewers can upload their own videos (which ...

Call + Response

I just saw a special advance screening of the film Call + Response the other evening, and was blown away by the powerful and inspiring "rockumentary" about modern day slavery. With powerful footage of children and women forced into slavery for prostitution, labor or war, the film blends musical performances from Imogen Heap, Moby, Talib Kwali, Natasha Bedingfield and others, with thoughtful and moving interviews from people working ...

Is Twitter a Game-Changer for Movies?

I think Twitter is a game-changer for movies. Last night Iron Man opened here in several theaters around DC, and most of the Tweets getting thrown around were by folks eager to head to the theaters or trying to meet up with friends at the advanced screening of the Marvel movie. Within seconds of the movie finishing, the reviews came pouring out - nearly all positive, at least, according to ...

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.