Socialmediaworx

No, this is not yet another "social media will save the world or at least my company brand type of post," but Eric Reynolds, CEO and founder of Nau clothing, affirmed an idea that that is beginning to take hold in exciting new ways: the brand loyalty of tomorrow will be shaped by corporations who exhibit radical transparency in values that align with their customers' own shared beliefs ...

Kenneth Cole has joined the ranks of blogging CEOs. But rather than discuss corporate issues, Kenneth Cole's new blog - www.awearnessblog.com - focuses on issues of social justice: That's why I want to embrace this freshly released outpouring of opinions, loves, hates, fears and desires under four pillars of discussion that are part of the DNA of my Company and myself: Social Rights, Hard Times, Well-being and Political Landscape. However, ...

So I've been tasked with creating something of a corporate policy regarding engagement with Wikipedia. While the online encyclopedia is not without it's faults, I'm a big believer in the wisdom of the crowds and would rather let my organization's constituents manage our Wikipedia entry. That said, I want to formalize a policy for us to abide by when it comes to monitoring and - heaven forbid - engaging ...

We create ideas, messages and meaning. We cultivate conversations, community and relationships. We create beauty and stories and dreams. And in the end, what remains? "The only thing that walks back from the tomb with the mourners and refuses to be buried is the character of a man. What a man is survives him. It can never be buried." + J.R. MillerSHARETHIS.addEntry({ title: "What We Leave Behind", url: "http://www.socialmediaworx.com/2007/what-we-leave-behind/" });

As with any new emerging field, establishing proper ethical guidelines and standards is tricky. It's a work in progress, but its critical when its your reputation on the line - both as a individual and as a brand and organization. A good place to start though, is the WOMMA Ethics Assessment Tool. SHARETHIS.addEntry({ title: "Word of Mouth Ethics", url: "http://www.socialmediaworx.com/2007/word-of-mouth-ethics/" });