Socialmediaworx

The always intriguing PSFK realeased their 2009 Good Brands Report, ranking what they deem as the top organizations leading in "innovation, environmental consciousness, and social policy." PSFK lists some of the common characteristics among the ranked brands as: Utility - Aim to enhance your usefulness for the consumer. In doing so, look not only at your product or service, but the eco-system that surrounds it. Experimentation - Constant innovation is ...

Marketing guru Seth Godin wants to know if marketing - are marketers - are evil. Well, some of them certainly are: I think it’s evil to persuade kids to start smoking, to cynically manipulate the electoral or political process, to lie to people in ways that cause disastrous side effects. I think it’s evil to sell a patent medicine when an effective one is available. I think it’s evil ...

As a follow-up to Wednesday's Blog Action Day 08, it seemed appropriate to share this beautiful video celebrating the 60th anniversary of the Declaration of Human Rights. Created by Seth Brau the clip is an elegant portrayal of a powerful statement: Originally written by Eleanor Roosevelt 60 years ago, it's astonishing that less than five percent of the world even knows that the document exists. The message rings particularly ...

Today is Blog Action Day 08, and right now, 11,717 blogs reaching an estimated audience of 12,549,780 readers are talking about eliminating poverty around the world. While talking about poverty is all fine and good, it's worthless if it doesn't lead to action. The worst thing that could happen right now is if you read this post and then went along without responding. This is the call for justice ...

While I by no means am a financial expert, and there are countless others who have written more articulately about the worldwide economic crisis, I can't help but wonder if a corporate code of responsiblity might have helped stave off the current financial meltdown. Earlier this spring, I heard Eric Reynolds speak at the Q Conference about the Code of Corporate Citizenship. Reynolds spoke abou the code - originiated ...

The powerful film Call + Response opens in select markets across the country this week, and I'll be attending Thursday night's premiere here in DC. I've written about the film before, but it bears repeating just how important this film is and how much the world needs to hear it's message. Created by Justin Dillon, the film brings together artists, politicians and entertainers to address the travesty that is ...

Like this fall's emerging movement Call + Response, led by singer-songwriter Justin Dillon, more artists are cultivating campaigns that blend art, meedia and social networking to address issues like poverty, slavery and injustice.  PSFK writes about What Kind of World Do You Want, a site that raises funds for: Augie’s Quest, Autism Speaks, Fisher House Foundation, Save the Children and Operation Homefront. Organizations and viewers can upload their own videos (which ...

Before 2008 is over, I think we'll look back to see the use of social media tools for social good as one of the major themes of the year. And while there are others who are far more talented than myself in addressing social caueses, I did share my thoughts on the unique relationship social media has in sparking social movements to address issues like microdevelopment, AIDS, climate ...

It's all about being GOOD today. Casey Capalowe at GOOD Magazine recently connected with several students at VCU's Brandcenter about a spot they've put together for the Choose GOOD campaign: Tim, graduate student, VCU Brandcenter: "Khushboo and I came to the GOOD project mid way through our second year of graduate school. At the time we were both interested in creating a piece of communication for a company that contributed ...

Open-source activism continues with this year's Blog Action Day 08. Designed to connect voices around the world through blogs, podcasts and other social media outlets, Blog Action Day 08 hopes to center an online community on the issue of global poverty. Like Call + Response and The Girl Effect, Blog Action Day 08 is harnessing the networked power of people all around the world to raise awareness and inspire ...