Socialmediaworx

As the marketplace is still lurching towards a more democratized platform of content distribution, we have yet to fully experience the full power of collaboratively-created content. Massify.com seeks to tap the strength of social networks to create films. While not the first to embark on crowdsourcing film making, the New York Times explains that: Massify members (membership is free and anyone can join) are offered a platform to promote ...

Film director Wes Anderson is proving to be just as adept at promoting his films as he is at making them. From PSFK: Before you head to the theater to see Wes Anderson’s new film, The Darjeeling Limited, you might want to see the prologue. For that, you would have had to go to the New York Film Festival last Friday (crap, we knew we should have posted about ...

Time has a quick story about the latest strategies and ploys the studios and their affable agencies have employed lately to promote this summer's biggest films. To wit: "Marketing a summer movie is a bit like choosing the right outfit for a porn convention: in a crowd of exhibitionists, it takes real creativity to stand out." What movie marketing strategies have been Oscar-worthy this year?SHARETHIS.addEntry({ title: "Movie ...