Socialmediaworx

A lot, quite frankly. Ian Tait put together this great video about the innovative marketing tactics Radiohead continues to break new ground with. Basically it’s all about how I don’t like Radiohead, but how, through being interesting and innovative, they’ve made me like the ‘idea’ of Radiohead. Imagine if normal brands could do that. Make you care about products you don’t even like that much. I reckon there’s stuff we ...

Bob Gilbreath is blogging from Cannes Lions 2008, and he's got a great recap of Nike's presentation. He reports about Nike’s Stefan Olander, Global Director for Brand Connections, who listed many of the creative ways in which Nike continues to lead the pack among social media marketing initiatives to develop deeper engagement with customers. Money quote: "Nike continues to blow me away with its whole-hearted dive into meaningful marketing. ...

Joshua Porter breaks down social design into three eras, and suggests a fourth stage - where we find ourselves today: Additionally, much of the current evolution of social software is in improving the communication between people who provide a service and people who use a service. This is what I think is meant by “social media marketing”. This is somewhat of the fourth wave…when social applications not only improve ...

Brandon Berger at MDC Partners has a great article in AdWeek about how to lead with digital: When you lead with digital, "How will the consumer interact with my brand?" is always the first question. The key word there is interact.  The problem comes first, then the audience, then the solution. You don't go into the brief with an expectation of what you want to create; you go into ...

Tara Hunt over at Horsepigcow has a brief but poignant interview up with the founders of Threadless as part of her Whuffie Factor series. Tara defines Whuffie as: the store of social capital that is the currency of the digital world. In short, it's the secret sauce of Web 2.0 companies who have learned to cultivate and work with their communities to create a successful online business. And ...

One of the really exciting parts about working at Viget Labs is the opportunity to sit down with creative entrepreneurs who bring their ambitious ideas for launching a new startup company. And while there is no shortage of interesting and useful new apps to be built, the money question inevitably comes up early in the conversation. David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner ...

Sohrab Vossoughi has an excellent article in BusinessWeek about designing the complete experience, saying that, "companies that try to create holistic experiences by emotionally engaging their consumers are flourishing." While ideas can be quickly copied by competitors, Vossoughi writes that: There is still one frontier that remains wide open: experience innovation. This is the only type of business innovation that is not imitable, nor can it be commoditized, because it ...

No, this is not yet another "social media will save the world or at least my company brand type of post," but Eric Reynolds, CEO and founder of Nau clothing, affirmed an idea that that is beginning to take hold in exciting new ways: the brand loyalty of tomorrow will be shaped by corporations who exhibit radical transparency in values that align with their customers' own shared beliefs ...

I'm heading to the Q conference in NYC later this week, April 9-11. Q is a forum for creatives, social entrepreneurs and innovative thinkers to get together and discuss how each can use their sphere of influence to shape the culture for good. This is my first time attending since it debuted last year, and I'm excited to meet with some the of most creative folks on the ...

Good triumphs over evil. And social media will be the catalyst. That's the big idea in the always entertaining and informative Gary Vaynerchuk's new video: SHARETHIS.addEntry({ title: "Social Media for Good", url: "http://www.socialmediaworx.com/2008/social-media-for-good/" });