Leveraging social media to make great ideas happen

AAAA Transformers Program: Digital Values

Last month I wrote a brief post about why I think Foursquare is the future of mobile marketing. But the more I thought about it, it was less about the Foursquare app itself, and more about the ideas, principles or values behind it that I felt made it so special. If sharing your location with friends was a feature, then perhaps the value is the baking into the ...

PSFK’s Good Brands Report

The always intriguing PSFK realeased their 2009 Good Brands Report, ranking what they deem as the top organizations leading in "innovation, environmental consciousness, and social policy." PSFK lists some of the common characteristics among the ranked brands as: Utility - Aim to enhance your usefulness for the consumer. In doing so, look not only at your product or service, but the eco-system that surrounds it. Experimentation - Constant innovation is ...

Paul Isakson’s Updated Future of Advertising Presentation

As a follow-up to his classic presentation from last year, What's Next: in Marketing & Advertising, Paul Isakson of Space150 recently posted an update to the presentation for 2009. At the heart of the presentation, is a core value that marketing should be doing things with and for people. Isakson explains that this means the future of marketing and advertising should be: Nike's ChalkBot TOMS BestBuy's Twelpforce IBM's Seer ...

R/GA’s Nick Law Talks About the Future of Agencies at Cannes

From AdWeek: "R/GA has established itself as a leading digital agency. It has three pieces of work shortlisted at Cannes, including its "Dear Mr. President" campaign for Pepsi. Nick Law, North American chief creative officer for the New York shop, talks here about the blurring of digital and traditional agencies, the importance of agency culture, and what's next for Nike Plus."

California Winemaker Gets Small

I was reading this article in the New York Times on the train to (of all places, New York) yesterday morning, and I was struck by the winegrower's new focus on getting small. The notorious winemaker Randall Graham of Bonny Doon Vineyard has had a circuitous journey to success, and now, 25 years later, has a new-found focus. Despite turning huge profits on popular, money-making wines, Graham has opted ...

Om Malik’s 3 Macro Trends Transforming the Web

Om Malik highlights 3 big trends that are transforming the web experience. The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity. The real-time web, as I have argued in the past, is the next logical step in the Internet’s evolution. The complete disaggregation of the web in parallel with the slow decline of the destination web. More and ...

Apprehending the Evolution of Ideas

Amid the transition with getting started at 14Four, I wanted to follow up on two interesting posts recently: The first is a video clip from a few weeks ago at Social Media Week (via Richard Ting) , but has an excellent lineup of speakers including Gary Vaynerchuck, Ian Schafer, Brian Morrissey and moderated by John Adell. Social Media Week NY: 'Making the Brand: Social Media For the Long Haul' from ...

Seth Godin Asks if Marketing is Evil

Marketing guru Seth Godin wants to know if marketing - are marketers - are evil. Well, some of them certainly are: I think it’s evil to persuade kids to start smoking, to cynically manipulate the electoral or political process, to lie to people in ways that cause disastrous side effects. I think it’s evil to sell a patent medicine when an effective one is available. I think it’s evil ...

Umair Haque’s Constructive Capitalism

Umair Haque of Havas Media Labs delivered a fantastic talk at the Daytona Sessions on Constructive Capitalism. An extension of his Smart Growth Manifesto, Constructive Capitalism addresses the next generation of how companies are beginning to address the triple bottom line of people, profits and planet not merely out of altruism, but because it's simply a better business model. It’s a revolution that’s already being ignited by innovators as ...

Making Wonderful Things is Simple

Right? Actually, it just may be. The always inspiring Idris Mootee at Idea Couture shares three design principles to creating things that people love: Making great products that people love is pretty simple. It all comes down to three things: A simple user experience, design the product around its socialability of uncovering memories and pleasure of a product... Understand the core feature that a user wants and then relentlessly reduce ...

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.