Socialmediaworx

I haven't had a chance to post here since last week as things have been pretty busy at the Lab and I've been writing more over at the Viget Engage marketing blog. But a few interesting pieces caught my eye this morning that are worth sharing: History of the Internet It's just as awesome as it sounds. Have a look: History of the Internet from PICOL on Vimeo. Via Barbarian Group & PICOL. TheRole ...

Culture is shaped and influenced by those who create. Who submit a product into the world for consideration. More ad agencies seem to be realizing that they need "to get out of their chrome towers, mingle with the people and soak up the culture." The New York Times highlights several agencies that are branching out with their own products: Bartle Bogle Hegarty's Zag division launched the fashion blog Mrs. O Brooklyn ...

I have never felt comfortable with many of the defintions of the term, social media. Typically, I have used the simple statement that social media is people having conversations online. But I like how Mike Arauz has elevated the understanding of social media to not just account for those conversations, but the actual media content and channels around which the conversations are taking place: Rather than a wholly new medium of ...

Somewhat similar to the Middle School Marketing sessions we have been hosting at Viget Labs, PSFK has been running a great series called Good Ideas Salons for 2009. Since I wasn't able to attend this morning's session, thankfully they have posted a video of the discussion on good ideas in Digital. The Salon focused on, "Exploring new ways in which individuals and brands are storing, sharing, and archiving their online ...

Sasha Dichter has incredibly powerful manifesto posted online. As the Business Development Director of the Acumen Fund, Dichter knows what it means to champion a cause. While Dichter's manifesto is inteded for those leading nonprofits, quite frankly, it's an inspiring message that anyone who wants to sell an idea should read: There’s this unspoken idea floating around that “fundraisers” can go about their work in a vacuum, having quiet, unimportant ...

It's Monday, and I'm warming up the morning by serving up some fresh coffee and choice links to get the week started. Here are a few interesting items I've come across during my morning read: Small Brands Teach Big Lessons "...They found the more they listened and engaged with their customers -- each spends hours each week personally responding to e-mail messages and even don bacon costumes on the road ...

While I by no means am a financial expert, and there are countless others who have written more articulately about the worldwide economic crisis, I can't help but wonder if a corporate code of responsiblity might have helped stave off the current financial meltdown. Earlier this spring, I heard Eric Reynolds speak at the Q Conference about the Code of Corporate Citizenship. Reynolds spoke abou the code - originiated ...

The Idea Village is launching 504wards $100,000 Business Competition for entrepreneurs with business ideas that retain and engage the 23-35 year old demographic in New Orleans. Created by Trumpet, they've also launched a YouTube campaign about the innovative new program. Our mission is to engage and retain New Orleans' best and brightest: the talented and ambitious young people like you, people committed to working hard, playing harder, and giving ...

What does it take to build a great brand in a marketplace that has radically changed in the last few years? Paul Isakson developed a presentation to address that very question. At the crux of his argument is the need for brands to shift from thinking about marketing campaigns, to committing to a consistent set of core principles that never change. Isakson describes the commitment model as: Marketing for ...

"[Brands] are not there yet. They are on the cusp. They have the technology and know-how -- it's not for lack of trying or creativity," said Rick Webb, co-founder and COO of The Barbarian Group.  As part of their continuing coverage of Advertising Week 2008, AdWeek has brief, but insightful recap of the first Facebook Spark Series discussions. Money quotes: "The definition of a big idea, said Rei Inamoto, co-chief creative ...