A lot, quite frankly. Ian Tait put together this great video about the innovative marketing tactics Radiohead continues to break new ground with. Basically it’s all about how I don’t like Radiohead, but how, through being interesting and innovative, they’ve made me like the ‘idea’ of Radiohead. Imagine if normal brands could do that. Make you care about products you don’t even like that much. I reckon there’s stuff we ...
Digital synergy (sorry) across advertising, marketing and pr continues to make headlines, this time at Cannes. Money quotes from AdWeek's wrap-up: The push and pull between traditional creativity -- centered on the big idea and storytelling -- and the disruption caused by digital technology has only just begun to play out in advertising. "Your Internet technology person will be as important as your creative person," predicts Mark Kvamme, a ...
William J. McEwen and Rob Kroenert make the case for brands to think about how they use digital tools to build relationships with customers as the key differentiator between their brand and the competition. It's crucial for a bank to have a Web site. It's also crucial for a bank to have ATMs, checking accounts, and computers that keep accurate records. But every bank can claim to meet these ...
I've been writing more and more about branded utilities, and it's a marketing strategy our team at Viget Labs continues to embrace. David Armano's latest AdWeek article makes one of the best cases for building a web app as your digital marketing strategy I've read: Well, for starters, unlike my experience on Grainger, many advertisers aren't focused on building the digital applications that people want to use; they're focused ...
David Armano has yet another presentation that is worth sharing here. The slideshow is built on his earlier statement that: “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel ...
The new digital marketing is all about finding ways big and small to make people lives better. Seeking the opportunity to deliver on the value-added expectation your customers have. High-end fitness gym franchise Equinox had this goal clearly in their sites when they set out to relaunch their website. Rather than work with digital agency Organic (blog) to create a one-dimensional marketing web site, they developed an engaging site ...
Max Kalehoff has a great piece to start the week addressing two big questions: What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing? What are the three biggest challenges needed to overcome to facilitate growth? His answers to these questions provide great insight into how brands should leverage interactive marketing. The biggest opportunities are: reputation is everything, customer experience is the new advertising department and web ...
The last two weeks have brought launches of two important social products. Last week's was Loladex, the Facebook app that let's you create recommendations for your favorite restaurants, bars and local business services - something of a Yelp for the Facebook crowd. And this week's launch of Socialight at CTIA brings an equally impressive service to letting users make these same recommendations on the go with their mobile phone ...
Charles Leadbeater has a great video clip out promoting his new book, "We Think." It's a simple, but elegant video about the culture we're creating through digital tools: More people than ever can participate in culture, contributing their ideas, views, information. The web allows them not just to publish but to share and connect, to collaborate and when the conditions are right, to create, together, at scale. That is why ...
Sometimes I get insanely jealous of the marketing kids at Apple. Help market and sell the iPhone? The thing sells itself. With drop-dead sexy products being cranked out from Cupertino with built-in deific-status, their biggest job is to not get in the way. And something like this happens. [youtube=http://www.youtube.com/watch?v=KKQUZPqDZb0] A television commercial for the new iPod Touch from Apple, scheduled to begin running on Sunday, is being created by the longtime Apple ...
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