Socialmediaworx

David Armano has yet another presentation that is worth sharing here. The slideshow is built on his earlier statement that: “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel ...

The new digital marketing is all about finding ways big and small to make people lives better. Seeking the opportunity to deliver on the value-added expectation your customers have. High-end fitness gym franchise Equinox had this goal clearly in their sites when they set out to relaunch their website. Rather than work with digital agency Organic (blog) to create a one-dimensional marketing web site, they developed an engaging site ...

Max Kalehoff has a great piece to start the week addressing two big questions: What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing? What are the three biggest challenges needed to overcome to facilitate growth? His answers to these questions provide great insight into how brands should leverage interactive marketing. The biggest opportunities are: reputation is everything, customer experience is the new advertising department and web ...

The last two weeks have brought launches of two important social products. Last week's was Loladex, the Facebook app that let's you create recommendations for your favorite restaurants, bars and local business services - something of a Yelp for the Facebook crowd. And this week's launch of Socialight at CTIA brings an equally impressive service to letting users make these same recommendations on the go with their mobile phone ...

Charles Leadbeater has a great video clip out promoting his new book, "We Think." It's a simple, but elegant video about the culture we're creating through digital tools: More people than ever can participate in culture, contributing their ideas, views, information. The web allows them not just to publish but to share and connect, to collaborate and when the conditions are right, to create, together, at scale. That is why ...

Sometimes I get insanely jealous of the marketing kids at Apple. Help market and sell the iPhone? The thing sells itself. With drop-dead sexy products being cranked out from Cupertino with built-in deific-status, their biggest job is to not get in the way. And something like this happens. [youtube=http://www.youtube.com/watch?v=KKQUZPqDZb0] A television commercial for the new iPod Touch from Apple, scheduled to begin running on Sunday, is being created by the longtime Apple ...

The headline in the New York Times article almost says it all. Organizations with some of the most important messages are beginning to understand what it means to engage their audience. No more throwing up a 30-second spot and calling it a day. They need to be where the audiences are. A nonprofit organization that produces some of the most familiar public service advertising is joining its profit-making counterparts in ...

Unleashing a viral video on the web is a wonderful thing. Except when you're not sure where it's going. Buzz is beautiful, but not if you can't measure it. Enter Vidmetrix. The new service allows users to automatically upload videos to YouTube, MySpace, Metacafe, Google, Yahoo, Revver and Veoh. But the beauty is in the tracking - from your convenient dashboard, you can track the video's views, comments and blog ...

"So you walk down the street and suddenly the wall to your left starts sprouting flowers, drawings and other animations. You slow down to watch closely, and the animations slow down, too. That's because you're controlling them. Although you may not realize it immediately, motion sensors and a camera have locked on to you and given you control over the interactive wall." (From TED) This has got to be one ...