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Leveraging social media to make great ideas happen

AAAA Transformers Program: Digital Values

Last month I wrote a brief post about why I think Foursquare is the future of mobile marketing. But the more I thought about it, it was less about the Foursquare app itself, and more about the ideas, principles or values behind it that I felt made it so special. If sharing your location with friends was a feature, then perhaps the value is the baking into the ...

Paul Isakson’s Updated Future of Advertising Presentation

As a follow-up to his classic presentation from last year, What's Next: in Marketing & Advertising, Paul Isakson of Space150 recently posted an update to the presentation for 2009. At the heart of the presentation, is a core value that marketing should be doing things with and for people. Isakson explains that this means the future of marketing and advertising should be: Collaborative...like Nike's ChalkBot Generous...like TOMS Experimental...like BestBuy's Twelpforce Helpful...like IBM's Seer Playful...like ...

Seth Godin Asks if Marketing is Evil

Marketing guru Seth Godin wants to know if marketing - are marketers - are evil. Well, some of them certainly are: I think it’s evil to persuade kids to start smoking, to cynically manipulate the electoral or political process, to lie to people in ways that cause disastrous side effects. I think it’s evil to sell a patent medicine when an effective one is available. I think it’s evil ...

A NonProfit CEO Manifesto

Sasha Dichter has incredibly powerful manifesto posted online. As the Business Development Director of the Acumen Fund, Dichter knows what it means to champion a cause. While Dichter's manifesto is inteded for those leading nonprofits, quite frankly, it's an inspiring message that anyone who wants to sell an idea should read: There’s this unspoken idea floating around that “fundraisers” can go about their work in a vacuum, having quiet, unimportant ...

Monday Morning Lineup

It's Monday, and I'm warming up the morning by serving up some fresh coffee and choice links to get the week started. Here are a few interesting items I've come across during my morning read: Small Brands Teach Big Lessons "...They found the more they listened and engaged with their customers -- each spends hours each week personally responding to e-mail messages and even don bacon costumes on the road ...

Apple Markets its New MacBook Series with Great Video Storytelling

Not unlike Nike Labs' earlier work during the Olympics to describe the innovative research and product design behind their new suite of shoes and performance gear, Apple sat down with their design gurus to talk about what makes new MacBooks so special. Listening to Jony Ives and Dan Riccio explain the design and manufacturing process is fascinating, and leads to a greater appreciation for the innovation that is at ...

Resources for Using Digital Marketing to Survive in the Recession

While the global economy is nose-diving it's way right off the ledge, social media and digital marketers are holding out hope that a savvy digital strategy is in fact best-suited to survive and perhaps even flourish in the economic downturn. I addressed this topic back in March during the Bear Stearns collapse, but this is clearly a shift in the economy that isn't going away anytime soon. So, how do ...

Modern Brand Building

What does it take to build a great brand in a marketplace that has radically changed in the last few years? Paul Isakson developed a presentation to address that very question. At the crux of his argument is the need for brands to shift from thinking about marketing campaigns, to committing to a consistent set of core principles that never change. Isakson describes the commitment model as: Marketing for ...

When Did We Start Trusting Strangers – Report on the New Influencers

Universal McCann has released a report about the evolution of how social media has created a new class of influencers, particuarly in shaping the purchase process. "When Did We Start Trusting Strangers," surveyed 17,000 web users around the world. From Vanksen Culturebuzz: The study describes a “new influencer landscape” which is characterized by three significant trends: the rise in social media, the importance of digital friends, and the proliferation of influencer channels. The ...

Social Media: What’s the ‘Big Idea’?

"[Brands] are not there yet. They are on the cusp. They have the technology and know-how -- it's not for lack of trying or creativity," said Rick Webb, co-founder and COO of The Barbarian Group.  As part of their continuing coverage of Advertising Week 2008, AdWeek has brief, but insightful recap of the first Facebook Spark Series discussions. Money quotes: "The definition of a big idea, said Rei Inamoto, co-chief creative ...

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.