Socialmediaworx

Marketingvox published the results of a survey by Sapient that details what CMOs are looking for from their advertising and marketing agencies. Perhaps most telling, was that "more than a quarter of marketers surveyed said half to all their marketing is done via digital channels, and nearly 40 percent foresee that in 12 months from half to all their marketing will be done via digital channels." Greater knowledge of ...

When Penn State University film student Bryan Levi - aka YouTube user Levinator25 - posted a video clip last year to YouTube of the video game version of Tiger Woods walking on water and holing his shot from the hazard. Clearly, a glitch in the game. Well, EA Sports is back, with a response to Levi's video clip: Covering this exchange between Levi and EA Sports, AdAge writes: Steve Rubel, author ...

Ed Cotton has an insightful take on one of Nike's marketing strategies for the Olympics, which is creating video testimonials and interviews with their lead R&D folks: "It's a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do so is that much bigger and costs nothing. Although, these videos currently follow a pretty straight formula, it's like that we ...

A lot, quite frankly. Ian Tait put together this great video about the innovative marketing tactics Radiohead continues to break new ground with. Basically it’s all about how I don’t like Radiohead, but how, through being interesting and innovative, they’ve made me like the ‘idea’ of Radiohead. Imagine if normal brands could do that. Make you care about products you don’t even like that much. I reckon there’s stuff we ...

As companies learn how to find their voice and participate with their customers in conversations, some Fortune 500s are beginning to make organizational changes and allow social media evangelists take the helm in playing an ever larger role in positioning the company. AdWeek has a great piece about Ford's recent hiring of Scott Monty to head up their social media initiatives. In addition to recognizing the critical need to ...

Scott Goodson of StrawberryFrog has a post over at Reveries about the social media strategy they cooked up for the Toyota Scion. Understanding that the Scion owners - not unlike the MINI community - are an intensely passionate group of car owners, was critical to developing a strategy that connected with them in a relevant way. Scion owners are all about customizing their ride, so Scott and his team ...

Digital synergy (sorry) across advertising, marketing and pr continues to make headlines, this time at Cannes. Money quotes from AdWeek's wrap-up: The push and pull between traditional creativity -- centered on the big idea and storytelling -- and the disruption caused by digital technology has only just begun to play out in advertising. "Your Internet technology person will be as important as your creative person," predicts Mark Kvamme, a ...

With email still down at the office for a day and a half, it's been a rough end to the week. But the subsequent time once spent faithfully maintaining Inbox Zero was rerouted to focus on cranking out a couple blog posts this week: iPhone Helps Turn Marketers into Problem-Solvers "Up until now, the excitement over mobile marketing had been trying to deliver relevant ads to various handsets. But the ...

Bob Gilbreath is blogging from Cannes Lions 2008, and he's got a great recap of Nike's presentation. He reports about Nike’s Stefan Olander, Global Director for Brand Connections, who listed many of the creative ways in which Nike continues to lead the pack among social media marketing initiatives to develop deeper engagement with customers. Money quote: "Nike continues to blow me away with its whole-hearted dive into meaningful marketing. ...

So we've been talking a lot lately at the Lab about the close relationship of web design and marketing. Throughout our discussions, I have been trying to formulate a thoughtful and articulate blog post on this topic. But then I stumbled across this video, thanks to Adverblog, by The Poetic Prophet (AKA The SEO Rapper). In this video he raps about "how web standards and proper design can ...