Socialmediaworx

William J. McEwen and Rob Kroenert make the case for brands to think about how they use digital tools to build relationships with customers as the key differentiator between their brand and the competition. It's crucial for a bank to have a Web site. It's also crucial for a bank to have ATMs, checking accounts, and computers that keep accurate records. But every bank can claim to meet these ...

Great event last night at Busboys & Poets with Personality Not Included author Rohit Bhargava doing a live show with the one and only Jonny Goldstein of jonnyspartay.com. If you haven't read the book yet, I highly recommend checking it out. I posted an interview with Rohit a few weeks ago during the book launch. He focuses on why companies can no longer exist as the faceless, soul-less ...

I posted this last night on the Viget Engage blog: It’s easy to spot the advertising and marketing today done by companies who simply don’t care about delivering valuable marketing to their customers – companies too content with interrupting them with annoying, trivial messaging. Some, however, are beginning to see the light. There may be several names for it, but no matter what you call it, there is no doub that ...

Joshua Porter breaks down social design into three eras, and suggests a fourth stage - where we find ourselves today: Additionally, much of the current evolution of social software is in improving the communication between people who provide a service and people who use a service. This is what I think is meant by “social media marketing”. This is somewhat of the fourth wave…when social applications not only improve ...

Avinash Kaushik - the evangelist for Google Analytics - says one of the main reasons why web sites suck (yes, his word) is because of the hippo - the "highest paid person's opinion." In short, his indictment was that while their opinion carried the most weight thanks to their position, inevitably they were also the person least-closest to the customer, and subsequently the most removed from what the ...

As if by divine circumstance after Steph's post about her experience window shopping on the Mini web site,  a recent article highlighted Mini's work to measure the connection between online buzz and actual sales of the diminutive but spunky car. The marketing team worked with MotiveQuest to research and measure what people were saying online about the car and Mini brand, and through their analysis, created the the Online ...

I've been writing more and more about branded utilities, and it's a marketing strategy our team at Viget Labs continues to embrace. David Armano's latest AdWeek article makes one of the best cases for building a web app as your digital marketing strategy I've read: Well, for starters, unlike my experience on Grainger, many advertisers aren't focused on building the digital applications that people want to use; they're focused ...

I think Twitter is a game-changer for movies. Last night Iron Man opened here in several theaters around DC, and most of the Tweets getting thrown around were by folks eager to head to the theaters or trying to meet up with friends at the advanced screening of the Marvel movie. Within seconds of the movie finishing, the reviews came pouring out - nearly all positive, at least, according to ...

Loic Le Meur has a great interview posted with the head of Nike+, Michael Tchao. Nike continues to set the bar with their use of branded utilities and social media to support their customers. And with their latest launch of Nike Soccer, which focuses on delivering a 'bootcamp' training program for soccer players, they are providing another strong tool for facilitating community around the brand. I'll write more ...

David Armano has yet another presentation that is worth sharing here. The slideshow is built on his earlier statement that: “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel ...