The last two weeks have brought launches of two important social products. Last week's was Loladex, the Facebook app that let's you create recommendations for your favorite restaurants, bars and local business services - something of a Yelp for the Facebook crowd. And this week's launch of Socialight at CTIA brings an equally impressive service to letting users make these same recommendations on the go with their mobile phone ...
Money quote from AdWeek: "By 2012, we anticipate one out of every $4 spent on advertising and marketing will be earmarked for alternative media," PQ Media president and CEO Patrick Quinn said. "Technological advances have led to critical changes in consumer behaviors and media-usage patterns, which have pushed the advertising and marketing ecosystems into a seminal period of transition. Driven by these market forces, brand marketers are seeking ...
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