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Leveraging social media to make great ideas happen

AAAA Transformers Program: Digital Values

Last month I wrote a brief post about why I think Foursquare is the future of mobile marketing. But the more I thought about it, it was less about the Foursquare app itself, and more about the ideas, principles or values behind it that I felt made it so special. If sharing your location with friends was a feature, then perhaps the value is the baking into the ...

NBA and Turner Run the Court with New iPhone App

The NBA and Turner just dished a sweet assist for All-Star fans. (Sorry for the lame basketball pun.) Not only will this weekend's game be streamed online - using additional cameras that won't be aired on TV - but they will balso deliver the stream direct to iPhone users with the NBA All-Star Live app. And taking a play from the Obama inauguration playbook, the NBA.com video feed will ...

My New iPhone Can’t Come Soon Enough

Yesterday afternoon I went with the lovely @beautifulthangs to the ATT&T store to order our iPhones. I held off on the first generation in hopes that by some luck Steve Jobs might break the exclusive contract with ATT&T and open the phone up to the Verizon network, but seeing as how that just wasn't happening anytime soon, I decided to take the plunge and make it happen. I'm disappointed ...

Broadcasting the Social Life Mixtape

The last two weeks have brought launches of two important social products. Last week's was Loladex, the Facebook app that let's you create recommendations for your favorite restaurants, bars and local business services - something of a Yelp for the Facebook crowd. And this week's launch of Socialight at CTIA brings an equally impressive service to letting users make these same recommendations on the go with their mobile phone ...

Alternative Media Surges

Money quote from AdWeek: "By 2012, we anticipate one out of every $4 spent on advertising and marketing will be earmarked for alternative media," PQ Media president and CEO Patrick Quinn said. "Technological advances have led to critical changes in consumer behaviors and media-usage patterns, which have pushed the advertising and marketing ecosystems into a seminal period of transition. Driven by these market forces, brand marketers are seeking ...

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.