Leveraging social media to make great ideas happen

Brian Solis on PR Secrets for Startups

Brian Solis wrote a lengthy and insightful guest-post on TechCrunch about the top PR secrets for startups. Here's the cliff notes version: "There’s no question, you have to compete for attention and in order to do so effectively and genuinely, you need someone who can help tell your story, the right way, through the people who reach your customers. It’s not an overnight process and it’s not something to ...

No More Hiding

Corporate brands are increasingly being shaped by their employees' presence on social networks. Ever Tweet, blog post and photo shared with the world shape more and more of their employer's image and reputation. And as Ed Cotton writes, this is a good thing: If you trust your employees you can let them out of their cages and cubicles and empower them to represent your brand in the real world. They ...

Just Be Human

Not to exaggerate the echo-chamber here, but this post from Scout Labs bears sharing. Amid our obsessions with the right technology and social media tools, we can't forget that the ultimate goal is building relationships with real people. And that means listening and responding - participating in the conversation like a real human being.

Flickr Feed

Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.