Brian Solis wrote a lengthy and insightful guest-post on TechCrunch about the top PR secrets for startups. Here's the cliff notes version: "There’s no question, you have to compete for attention and in order to do so effectively and genuinely, you need someone who can help tell your story, the right way, through the people who reach your customers. It’s not an overnight process and it’s not something to ...
Corporate brands are increasingly being shaped by their employees' presence on social networks. Ever Tweet, blog post and photo shared with the world shape more and more of their employer's image and reputation. And as Ed Cotton writes, this is a good thing: If you trust your employees you can let them out of their cages and cubicles and empower them to represent your brand in the real world. They ...
Not to exaggerate the echo-chamber here, but this post from Scout Labs bears sharing. Amid our obsessions with the right technology and social media tools, we can't forget that the ultimate goal is building relationships with real people. And that means listening and responding - participating in the conversation like a real human being.
You can find me here at these fine establishments.
Stay updated on my meandering thoughts & activities via RSS (Syndicate).
Snapshots from my life.
