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	<title>Socialmediaworx &#187; Second Life</title>
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		<title>Hope for Second Life?</title>
		<link>http://www.socialmediaworx.com/2007/hope-for-second-life/</link>
		<comments>http://www.socialmediaworx.com/2007/hope-for-second-life/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 13:56:48 +0000</pubDate>
		<dc:creator>ryanmoede</dc:creator>
				<category><![CDATA[Second Life]]></category>

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		<description><![CDATA[As much as I try to stay on top of tools and trends for social media, I&#8217;ve never been able to warm up to Second Life. It seemed like merely an overly-complicated, and quite frankly, fairly bizarre way to do what I&#8217;m already doing online &#8211; sharing ideas, connecting with others and building relationships. Yes, [...]]]></description>
			<content:encoded><![CDATA[<p>As much as I try to stay on top of tools and trends for social media, I&#8217;ve never been able to warm up to Second Life. It seemed like merely an overly-complicated, and quite frankly, fairly bizarre way to do what I&#8217;m already doing online &#8211; sharing ideas, connecting with others and building relationships.</p>
<p>Yes, I was &#8220;that guy&#8221; who joined in the chorus &#8211; &#8220;Second Life? No thanks, I have a real life.&#8221; So while I passively watched organizations like Coca-Cola, IBM  and countless universities recreate themselves in a virtual word, I was skeptical that it would amount to much.</p>
<p>That&#8217;s why <a href="http://www.wired.com/techbiz/media/magazine/15-08/ff_sheep" target="_blank">Wired&#8217;s recent coverage of the quickly emptying online world</a>, and <a href="http://www.longtail.com/the_long_tail/2007/07/why-i-gave-up-o.html" target="_blank">Chris Anderson&#8217;s about-face</a> on the virtues of the virtual space have been intriguing:</p>
<blockquote><p>Well, partly it was the whole &#8220;there&#8217;s nobody there&#8221; problem, which is of course just anecdotal. Like everyone else, I had fun exploring the concept and marveling at all the creativity. Then I got bored, and I started marveling at something else: all the empty corporate edifices. By day I&#8217;d speak at marketing conferences that usually had someone pitching SL services, complete with staged demonstrations (the &#8220;inhabitants&#8221; invariably paid employees). By night I&#8217;d go back to the same places, which had reverted to ghost towns once the demonstration was over.</p></blockquote>
<p>What do you think? Is there hope for Second Life yet?</p>
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