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Leveraging social media to make great ideas happen

Apprehending the Evolution of Ideas

Amid the transition with getting started at 14Four, I wanted to follow up on two interesting posts recently: The first is a video clip from a few weeks ago at Social Media Week (via Richard Ting) , but has an excellent lineup of speakers including Gary Vaynerchuck, Ian Schafer, Brian Morrissey and moderated by John Adell. Social Media Week NY: 'Making the Brand: Social Media For the Long Haul' from ...

Social Media Predictions for 2009

We're nearing the end of 2008, and that means it's time for looking at the best of the year, as well as making predictions for 2009. Peter Kim tapped 14 industry leaders to create this outstanding list of big ideas and predictions for what to expect in 2009: "Although it is now cheaper to launch an initiative leveraging Web 2.0 technology - it requires qualified and passionate people to make ...

A Better Social Media Definition

I have never felt comfortable with many of the defintions of the term, social media. Typically, I have used the simple statement that social media is people having conversations online. But I like how Mike Arauz has elevated the understanding of social media to not just account for those conversations, but the actual media content and channels around which the conversations are taking place: Rather than a wholly new medium of ...

Thursday Thoughts: Obama, Sexton and SEO the Google Way

Morning all - wanted to cover a handful of choice items to kick off the day. Over at the Viget Engage blog (where I happily toil during the waking hours, I've cranked a couple posts worth sharing here: Digital Marketing Lessons from the Obama Campaign While political pundits and marketing strategists alike will be dissecting the many strength’s of Obama’s strategy for years, there are several fundamental themes that are ...

NASA Tweets Dispatches from Across the Universe

On the heels of watching Obama reach out to new voters during the campaign and expectantly hopeful that his administration is setting a new tone for partnering with the American people comes a great story from GOOD about NASA's use of Twitter during the MarsPhoenix Lander adventure. Some 37,000 people regularly follow the first-person, often-poetic MarsPhoenix Twitter feed. From 35 million miles away, they ask MarsPhoenix questions about life ...

A NonProfit CEO Manifesto

Sasha Dichter has incredibly powerful manifesto posted online. As the Business Development Director of the Acumen Fund, Dichter knows what it means to champion a cause. While Dichter's manifesto is inteded for those leading nonprofits, quite frankly, it's an inspiring message that anyone who wants to sell an idea should read: There’s this unspoken idea floating around that “fundraisers” can go about their work in a vacuum, having quiet, unimportant ...

Monday Morning Lineup

It's Monday, and I'm warming up the morning by serving up some fresh coffee and choice links to get the week started. Here are a few interesting items I've come across during my morning read: Small Brands Teach Big Lessons "...They found the more they listened and engaged with their customers -- each spends hours each week personally responding to e-mail messages and even don bacon costumes on the road ...

Nike, Stop-Motion and the Contribution Revolution

I'm not even going to pretend to tie these three pieces together, but they're simply too cool not to share. The first is Pete Blackshaw's latest AdAge column - 'Contribution Revolution' More Important Than You Think. In the article, titled "The Contribution Revolution: Letting Volunteers Build Your Business," he puts real backbone -- sans Web 2.0 buzzwords or social-media hype -- on the argument that customer participation drives tangible ...

Open Source Activism Drives Call + Response to End Slavery

The powerful film Call + Response opens in select markets across the country this week, and I'll be attending Thursday night's premiere here in DC. I've written about the film before, but it bears repeating just how important this film is and how much the world needs to hear it's message. Created by Justin Dillon, the film brings together artists, politicians and entertainers to address the travesty that is ...

Resources for Using Digital Marketing to Survive in the Recession

While the global economy is nose-diving it's way right off the ledge, social media and digital marketers are holding out hope that a savvy digital strategy is in fact best-suited to survive and perhaps even flourish in the economic downturn. I addressed this topic back in March during the Bear Stearns collapse, but this is clearly a shift in the economy that isn't going away anytime soon. So, how do ...

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.