Socialmediaworx

Cross-posted from Viget Engage Two important reports were released today with enlightening perspectives on social networking and online communities. Jeremiah Owyang of Forrester Research released their Best and Worst of Social Networking, 2008, and Deloitte release the 2008 Tribalization of Business Survey, where the WSJ reports on the study's findings of why most online communities fail. The Forrester report has some of the more interesting results, with a great report ...

Cross-posted on Viget Engage: Banner advertising has long been the bane of web surfers around the world. Garrish, annoying and ineffective, it's rare that a campaign actually expresses any level of creativity or effectiveness. As social networks entered the scene - ripe with rich, detailed demographic data about each and every user - advertisers simply couldn't resist. But, an odd thing happened on the way to targeting users in ...

Ira Teinowitz has a great piece in Advertising Age about the impact of the web in this year's election. Money quote: "TV is an advertising medium. The web is campaign headquarters extraordinaire." Read the full story here.SHARETHIS.addEntry({ title: "Web Campaign Headquarters Extraordinaire", url: "http://www.socialmediaworx.com/2008/web-campaign-headquarters-extraordinaire/" });

After seeing this list, I thought I'd give FriendFeed a shot. Anything to roll web services into one simple aggregation tool. Feel free to follow/subscribe/be my new friend here. Cheers.SHARETHIS.addEntry({ title: "FriendFeed", url: "http://www.socialmediaworx.com/2008/friendfeed/" });

I wrote yesterday on the Viget blog that ultimately, Hulu may struggle because it is too closed - NBC is too focused on Hulu as a destination, rather than maximizing the distribution of it's content. Today's announcement by YouTube for an expanded set of APIs takes the opposite approach - doing all that they can to provide more options for interacting with YouTube from anywhere you are. Fred Wilson ...

As you know, I'm a big fan of the DC-area startup community. We've got some of the best talent around. That's why I was so excited to see Techcrunch's post that local social bookmarking company Mixx joined the ranks of the social bookmarking tools on the New York Times. I recently signed up for the service myself, and have so far been very impressed with the experience. You ...

As the marketplace is still lurching towards a more democratized platform of content distribution, we have yet to fully experience the full power of collaboratively-created content. Massify.com seeks to tap the strength of social networks to create films. While not the first to embark on crowdsourcing film making, the New York Times explains that: Massify members (membership is free and anyone can join) are offered a platform to promote ...

eMarketer is reporting that, "In less than five years, nearly half of all U.S. Internet users will visit at least one social networking site on a monthly basis, as will more than 80 percent of all teenagers – a demographic that is fueling the growth of the category by making it a core part of their Web surfing experience." And while I'm excited about what these numbers mean for ...

Good article in AdWeek on the value of social connectivity. Money quotes: Many observers see social connections as a credible alternative to search in how we find information, consume media and make product decisions—all premised on the power of peer recommendation. "Social networking is as significant a behavioral shift as search," says Sarah Fay, CEO of Carat, part of Aegis Group. "The way search has infiltrated our lives, social ...

One more signpost from The New York Times that the future is conversational: Steve Saenz used to run a 10K race in 36 minutes. But last spring — 20 years, 2 children and 50 pounds later — he found himself seriously out of shape. A new Web site from Nike, he says, has brought him back on track. Since April, Mr. Saenz, 53, has been running with a Nike+, a ...