Socialmediaworx

Good article in AdWeek on the value of social connectivity. Money quotes: Many observers see social connections as a credible alternative to search in how we find information, consume media and make product decisions—all premised on the power of peer recommendation. "Social networking is as significant a behavioral shift as search," says Sarah Fay, CEO of Carat, part of Aegis Group. "The way search has infiltrated our lives, social ...

One more signpost from The New York Times that the future is conversational: Steve Saenz used to run a 10K race in 36 minutes. But last spring — 20 years, 2 children and 50 pounds later — he found himself seriously out of shape. A new Web site from Nike, he says, has brought him back on track. Since April, Mr. Saenz, 53, has been running with a Nike+, a ...

From Movie Marketing Madness: Those in attendance at the ShowEast movie exhibition trade show heard Fox International co-president Tomas Jegeus say, “Traditional marketing is dead,” reports The Hollywood Reporter. Jegeus later said spending tens of millions of dollars on mass-market campaigns that reach people who will never, ever be inclined to see the movie in question is a waste of money. Better, he said, to target the online audience through ...

Great post this morning from Test in response to the Bear Stearns' report that included definitions of the four kinds of social networks: Leisure-Orientated Sites: entertainment sites, open to all users - eg Myspace, Facebook, Friendster, Bebo, Orkut, Windows Live Space, Hi5 Professional Networking Sites: Sites focusing on business networking - Linkedin, itLinkz Media Sharing Sites: sites focusing on the distribution and consumption of user-generated multi-media content, such as videos and ...

The new social networking platform of tomorrow will be the internet itself. Both Yahoo and Google are working on strategies to overlay their own social networks over their web services - email, IM, photosharing and others. Check out this Wired article about Yahoo's efforts: Yahoo's ambition isn't to make a stand-alone social network to compete with the Facebooks and MySpaces of the online world. Photo management, blogging and private communication are ...

I want to own my data. I want to privately and securely manage my identity online. I want to have control of my contacts online. And Six Apart thinks I should be able to: Your lists of friends and connections on the social websites that you use, sometimes called your social graph, belongs to you. No one company should own who you know and how you know them. OpenID, which was born ...

One of the very reasons I love social networks is for their potential to rally people around a cause, but few online communities are successfully achieving this. CoolHunting points out a few social networks they like: Their potential as powerful tools for the greater good—beyond finding out where the party's at—has been largely untapped, but we managed to find a few. The following are some of the latest and ...

Where in the world are the social networks? They're right here. SHARETHIS.addEntry({ title: "Social Networks of the World", url: "http://www.socialmediaworx.com/2007/social-networks-of-the-world/" });