A recent Nike campaign caught our attention for its very simple, attention-getting form (regardless of whether you’re a skater or not). Nike’s Shred the Internet aims to take the street to the web, allowing you to skate your favorite spots throughout the social web. The campaign partners with major social networking sites, as well as custom URLs that turn any domain into a favorite skate ...
But clearly everything is digital now and every agency needs to be (and can be) digital (and social). Not just in its tech group, but in creative, planning, media, production and account service. So my answer is simple. Change your mindset. Tell yourself that it’s time to make things that are useful rather than craft messages that people will simply consume. Put ...
There are lots of tough questions companies must confront in dealing with a consumer who's more engaged, more informed and more concerned with social issues than ever before. Among those questions: What does the company stand for? What does it believe? How does it make its products and treat its employees? Is it being straight with us in its ads? All of these ...
Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months.Old Spice has just started delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Yep, if you ...
Don't separate interactive "The best way to make un-ambitious work is to set up a separate group called 'interactive,'" said Matt Howell, chief interactive officer, Modernista. But bringing interactive into the fold goes somewhat against established agency culture. "Collaboration and sharing are not core competencies at agencies," said Ivan Askwith, director of strategy, Big Spaceship. "Our focus should not be on emerging tech, but emerging cultural ...
via flowtown.com Posted via web from Ryan Moede
via thedenveregotist.com Posted via web from Ryan Moede
Late last year, German auto maker Volkswagen chose to launch its new 2010 Golf GTI Mark VI model in the U.S. exclusively via an iPhone application, and found great success in doing so, according the brand's agency, AKQA Mobile. Speaking at an industry even in New York earlier this week, AKQA's head of mobile Dan Rosen said the strategy resulted in a 97 ...
"Imitation is the sincerest form of flattery. We love when people engage and participate in the storytelling. Any confident Brand should be." --Stefan Olander, Vice President of Digital Sport at Nike via ytbizblog.blogspot.com Posted via web from Ryan Moede
Award-winning Typo-Animation that gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious. via vimeo.com Posted via web from Ryan Moede
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