Socialmediaworx

"Imitation is the sincerest form of flattery. We love when people engage and participate in the storytelling. Any confident Brand should be." --Stefan Olander, Vice President of Digital Sport at Nike via ytbizblog.blogspot.com Posted via web from Ryan Moede

Award-winning Typo-Animation that gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious. via vimeo.com Posted via web from Ryan Moede

Organizations don't need "social media" strategies. They need social strategies: strategies that turn antisocial behavior on its head to maximize meaning. The right end of social tools is to help organizations stop being antisocial. In fact, it's the key to advantage in the 2010s and beyond. Here are seven social strategies that are turning yesterday's zombieconomy upside down. They're what I look for ...

These two strategies may look completely different, but they have one crucial thing in common: they don’t target the amorphous blob of consumers who make up the middle of the market. Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers, because, in many businesses, high- and low-end producers are taking more and more of the market. In fashion, both ...

There's been a lot of debate in recent weeks about whether marketers should be focusing on campaigns or platforms online. If I had to pick, I'd pick platforms. However, the good news is it's not a zero sum scenario. The benefits of platforms' scalable growth vs one-off activity, basis for long-term relationships, and depth of interaction and connection with the brand to name ...

A look at how Ford, Kodak and Best Buy run their programs: CENTRALIZED The social-media department functions at a senior level, reporting to the CMO or CEO, and is responsible for all social-media activation for the brand. "We work with a lot of clients that have appointed one person," said Ketchum's Jonathan Bellinger, VP-social media strategy. "It's nice to have a ...

Ivan Askwith, Director of Strategy at Big Spaceship, recently offered an insightful perspective into how brands could best engage consumers over the long-run by ceasing to refer to %u201Cviral%u201D as merely a campaign objective %u2013 but rather as a deliberate choice to share quality content that a consumer will be motivated to share with others. According to Askwith, It%u2019s time to accept a ...

The golden age of the Web is coming to an end. Prepare for the Splinternet.As we all gird for the launch of the Apple Tablet, take a moment to step back and realize what all these new devices are doing. The whole framework of the Web (and Web marketing) is based around the idea that everything is in a compatible format. Any browser, any computer, any connection, ...

via psfk.com Thanks to @elan_miller for letting me include my two cents. Posted via web from Ryan Moede

Today we are in the third age, the experience age. The environment is one of unprecedented choice and transparency and the defining factor is a fickle Gen Y audience who demand more from less. In this age brands must be built around their Experiential Selling Proposition (XSP). Unlike the simplicity of USP’s and ESP’s, the transparency of the third age demands that brands manage ...