Socialmediaworx

Avatar

Leveraging social media to make great ideas happen

NBA and Turner Run the Court with New iPhone App

The NBA and Turner just dished a sweet assist for All-Star fans. (Sorry for the lame basketball pun.) Not only will this weekend's game be streamed online - using additional cameras that won't be aired on TV - but they will balso deliver the stream direct to iPhone users with the NBA All-Star Live app. And taking a play from the Obama inauguration playbook, the NBA.com video feed will ...

Design Trends in Online Video

I'm noticing a distinct trend over the last few months in the production type of videos being created. Everyone from Ford to Motrin and even the Girl Effect campaign all have created short videos in a very similar style. It's an approach I happen to like, and I think its very well-suited for an online strategy: Short and to the point - easy to consume during the work-day. Compelling visual storytelling Built ...

ESPN Launches Web Series “Mayne Street”

allelujah! ESPN has heard my prayers, and they have answered them. ESPN recently launched it's new web series, "Mayne Street," with Kenny Mayne. Each episode so far is under five minutes - perfect for lunch-time enjoyment at the office - and features a sardonic Mayne more or less going behind the scenes at SportsCenter. AdAge reports: Between "SportsCenter" clips, web-only shows devoted to mixed martial arts and more, ESPN.com averages ...

What Kind of World Do You Want?

Like this fall's emerging movement Call + Response, led by singer-songwriter Justin Dillon, more artists are cultivating campaigns that blend art, meedia and social networking to address issues like poverty, slavery and injustice.  PSFK writes about What Kind of World Do You Want, a site that raises funds for: Augie’s Quest, Autism Speaks, Fisher House Foundation, Save the Children and Operation Homefront. Organizations and viewers can upload their own videos (which ...

Tiger Woods Walks on Water – He’s Just That Good

When Penn State University film student Bryan Levi - aka YouTube user Levinator25 - posted a video clip last year to YouTube of the video game version of Tiger Woods walking on water and holing his shot from the hazard. Clearly, a glitch in the game. Well, EA Sports is back, with a response to Levi's video clip: Covering this exchange between Levi and EA Sports, AdAge writes: Steve Rubel, author ...

Nike’s Branded Storytelling Showcases Innovation

Ed Cotton has an insightful take on one of Nike's marketing strategies for the Olympics, which is creating video testimonials and interviews with their lead R&D folks: "It's a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do so is that much bigger and costs nothing. Although, these videos currently follow a pretty straight formula, it's like that we ...

Where the Hell is Matt?

I don't have a lot else to say on this other than this is simply a surprisingly inspiring video clip, and I simply want to pass it along. It's just simply that good. Chambers has a good recap: Matt Harding decided to quit his job and travel the world where he began shooting videos of himself doing a little dance in front of monuments. He started a website called ...

Social Media in Plain English

Common Craft has put together yet another dead-simple video - this time creating an elegantly simple explanation of social media. "This video focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say." As we've come to expect, their visual storytelling with simple paper cut-outs and crystal-clear writing takes complex and ambiguous concepts and makes ...

Weezer Rocks the Web

Alright, so it's Friday, and not only that, it's the Friday before a much-needed three-day holiday weekend. With that in mind, it seems only appropriate to rock out. As such, I wanted to share the first single - Pork and Beans - off the new Weezer album. It sounds pretty awesome, and the group has put together an equally solid music video spoofing some of the most popular ...

YouTube Everywhere

I wrote yesterday on the Viget blog that ultimately, Hulu may struggle because it is too closed - NBC is too focused on Hulu as a destination, rather than maximizing the distribution of it's content. Today's announcement by YouTube for an expanded set of APIs takes the opposite approach - doing all that they can to provide more options for interacting with YouTube from anywhere you are. Fred Wilson ...

Flickr Feed

Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.