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Leveraging social media to make great ideas happen

Growing Creativity

The South West Creative Growers Association - "the agricultural union of creative growers in the South West region of the UK" launched a simply fantastic video to promote the region's creative work. "Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England. The South West produces some of the UK's finest creative work (animation, web design, design, fashion, architecture....) Now you ...

Design Trends in Online Video

I'm noticing a distinct trend over the last few months in the production type of videos being created. Everyone from Ford to Motrin and even the Girl Effect campaign all have created short videos in a very similar style. It's an approach I happen to like, and I think its very well-suited for an online strategy: Short and to the point - easy to consume during the work-day. Compelling visual storytelling Built ...

Facebook Gives Their Take on Viral Marketing Best Practices

Techcrunch has a brief post about a white paper Facebook published today with tips and suggested best practices for getting the most out of your Facebook Page. While not earth-shattering or entirely new, it's easily a good primer for those still learning how to leverage Facebook for their brand.

Viral Marketing Like ‘Steroids’ for Politics

With Super Tuesday now in the books, NPR has a great piece on role viral marketing is playing in this year's election: "The conversations that would define political opinion that used to happen around a dining room table or around a water cooler or over the back fence are still happening, but they're happening on the Internet," Rasiej says. "And because of these tools — whether it be YouTube, ...

Firefox Users Against Boredom

Join the fight.

Viral Classics

How many of these "viral classics" do you recognize?[youtube=http://www.youtube.com/watch?v=2pPCkhYMQgY]

Drumming Up Some Viral Attention for Cadbury

[youtube=http://youtube.com/watch?v=TnzFRV1LwIo] Because sometimes, you just need a gorilla drumming to Phil Collins. I'm not going to think too hard about it. Just enjoy it for all it's Tuesday morning randomness.  Cadbury doesn't seem to want you to worry too much about it either: Well it just seemed like the right thing to do. There's no clever science behind it - it's just an effort to make you smile, in ...

Flickr Feed

Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.