“Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England. The South West produces some of the UK’s finest creative work (animation, web design, design, fashion, architecture….) Now you know why….nice conditions, space to breathe and opportunities with some of the best firms around.”

It’s an approach I happen to like, and I think its very well-suited for an online strategy:

• Short and to the point – easy to consume during the work-day.
• Compelling visual storytelling
• Built to be shared – each video gives the full pitch in just a few minutes, and then provides a call to action or web site for more information.

That said, any idea why this approach seems to be all the rage right now? And are there others in this design genre that should be added to the list? I would also add some of the spots from GOOD Magazine, but it doesn’t look like their videos can be embedded.

UPDATE

And thanks to @beautifulthangs for the reminder of the video I had blogged about earlier for the Declaration of Human Rights:

While not earth-shattering or entirely new, it’s easily a good primer for those still learning how to leverage Facebook for their brand.

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Facebook Insider’s Guide to Viral Marketing – Get more documents

You can get a PDF of the full document here.

“The conversations that would define political opinion that used to happen around a dining room table or around a water cooler or over the back fence are still happening, but they’re happening on the Internet,” Rasiej says. “And because of these tools — whether it be YouTube, whether it be a blog post, whether it be just an e-mail message — they are in effect on steroids, and that is changing the nature and the control of politics away from top-down to bottom-up.”

And couple that with the incredible user-generated content like this piece from Black Eyed Peas frontman Will.ia.am, and now we’re talking about democracy on a whole new level.

Join the fight.

Because sometimes, you just need a gorilla drumming to Phil Collins.

I’m not going to think too hard about it. Just enjoy it for all it’s Tuesday morning randomness.  Cadbury doesn’t seem to want you to worry too much about it either:

Well it just seemed like the right thing to do. There’s no clever science behind it – it’s just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that’s what we aim to continue to do; simply make you smile. So if a drumming gorilla’s not enough, wait until you see what else we have up our sleeves.