Socialmediaworx

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Leveraging social media to make great ideas happen

Om Malik’s 3 Macro Trends Transforming the Web

Om Malik highlights 3 big trends that are transforming the web experience. The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity. The real-time web, as I have argued in the past, is the next logical step in the Internet’s evolution. The complete disaggregation of the web in parallel with the slow decline of the destination web. More and ...

Report – Social Media Has Transformative Impact

B.L. Ochman posted a good recap at AdAge of an interesting survey conducted by the Avanade group on the impact of social media for companies. The study reports that in a survey of Fortune 500 companies, 41% say that social media "has potential to transform their customer relationships, improve their reputations and increase sales." Ochman goes on to write: Social media technologies have the potential to transform the way companies ...

Social Design’s Fourth Wave

Joshua Porter breaks down social design into three eras, and suggests a fourth stage - where we find ourselves today: Additionally, much of the current evolution of social software is in improving the communication between people who provide a service and people who use a service. This is what I think is meant by “social media marketing”. This is somewhat of the fourth wave…when social applications not only improve ...

Threadless Interview

Tara Hunt over at Horsepigcow has a brief but poignant interview up with the founders of Threadless as part of her Whuffie Factor series. Tara defines Whuffie as: the store of social capital that is the currency of the digital world. In short, it's the secret sauce of Web 2.0 companies who have learned to cultivate and work with their communities to create a successful online business. And ...

Make Your Brand Useful

I've been writing more and more about branded utilities, and it's a marketing strategy our team at Viget Labs continues to embrace. David Armano's latest AdWeek article makes one of the best cases for building a web app as your digital marketing strategy I've read: Well, for starters, unlike my experience on Grainger, many advertisers aren't focused on building the digital applications that people want to use; they're focused ...

More People, More Ideas

Charles Leadbeater has a great video clip out promoting his new book, "We Think." It's a simple, but elegant video about the culture we're creating through digital tools: More people than ever can participate in culture, contributing their ideas, views, information. The web allows them not just to publish but to share and connect, to collaborate and when the conditions are right, to create, together, at scale. That is why ...

Embedded Journalism

We embed video clips, photos and widgets all over the web. But what about pure text? Does copy deserve something more than a simple copy-paste? That's the question Anil Dash is asking: But we've only been using this stuff for the most complicated parts of the web, like rich media. What about text?...But there seems to me to be something really interesting, some kind of potential, to including our posts (or parts ...

FriendFeed

After seeing this list, I thought I'd give FriendFeed a shot. Anything to roll web services into one simple aggregation tool. Feel free to follow/subscribe/be my new friend here. Cheers.

Mixx Added to the New York Times

As you know, I'm a big fan of the DC-area startup community. We've got some of the best talent around. That's why I was so excited to see Techcrunch's post that local social bookmarking company Mixx joined the ranks of the social bookmarking tools on the New York Times. I recently signed up for the service myself, and have so far been very impressed with the experience. You ...

Limiting Social Media?

Can't stop, won't stop! That's certainly how living in the social media era can feel. It's ubiquitous in geography and the clock never stops running. And if you're a company - big or small - it can feel like the world has been unleashed on your idea, product or brand. Sometimes for good, sometimes not so good. Jon Greer at BNet.com wonders if you can put limits on social media: One ...

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.