Good article in AdWeek on the value of social connectivity. Money quotes: Many observers see social connections as a credible alternative to search in how we find information, consume media and make product decisions—all premised on the power of peer recommendation. "Social networking is as significant a behavioral shift as search," says Sarah Fay, CEO of Carat, part of Aegis Group. "The way search has infiltrated our lives, social ...
On the heals of last night's Refresh-DC meetup about widgets, International Herald Tribune posted this article about newspaper's adoption of delivering content through widgets. Traditionally, newspapers and other Web sites have first and foremost tried to drive traffic back the main destination so they can sell more advertising, the way a TV network or magazine or newspaper might do. But as people spend more time within networks of their own ...
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