Leveraging social media to make great ideas happen

Gary Vaynerchuck’s New Word of Mouth

The inimitable Gary Vaynerchuck posted a new video about understanding the necessity of today's new word of mouth. "Garyvee" continues to create killer content, and this last clip is a solid follow-up to his keynote he delivered at the Web 2.0 Expo in New York. Word of mouth and it’s travel power is what has really changed with social media’s explosion and not what defines a personal brand and ...

Brands Learn to Build Their Social Media Teams

As companies learn how to find their voice and participate with their customers in conversations, some Fortune 500s are beginning to make organizational changes and allow social media evangelists take the helm in playing an ever larger role in positioning the company. AdWeek has a great piece about Ford's recent hiring of Scott Monty to head up their social media initiatives. In addition to recognizing the critical need to ...

Toyota’s Social Media Strategy for the Scion

Scott Goodson of StrawberryFrog has a post over at Reveries about the social media strategy they cooked up for the Toyota Scion. Understanding that the Scion owners - not unlike the MINI community - are an intensely passionate group of car owners, was critical to developing a strategy that connected with them in a relevant way. Scion owners are all about customizing their ride, so Scott and his team ...

Friday Wrap-up: Word of Mouth and the iPhone

With email still down at the office for a day and a half, it's been a rough end to the week. But the subsequent time once spent faithfully maintaining Inbox Zero was rerouted to focus on cranking out a couple blog posts this week: iPhone Helps Turn Marketers into Problem-Solvers "Up until now, the excitement over mobile marketing had been trying to deliver relevant ads to various handsets. But the ...

Linking Web Buzz to Mini Sales

As if by divine circumstance after Steph's post about her experience window shopping on the Mini web site,  a recent article highlighted Mini's work to measure the connection between online buzz and actual sales of the diminutive but spunky car. The marketing team worked with MotiveQuest to research and measure what people were saying online about the car and Mini brand, and through their analysis, created the the Online ...

Is the Tipping Point Dead?

Yes - well, at least according to Duncan Watts of Yahoo Research in the latest issue of Fast Company. Watts finds fault with Gladwell's claim that a key group of influencers inspire trends, ideas and movements. And you know what, I think he's partly right.  Your audience of influentials is never that clean and neat, and rarely do they exhibit the influence to continually dictate each new trend. But as a ...

Limiting Social Media?

Can't stop, won't stop! That's certainly how living in the social media era can feel. It's ubiquitous in geography and the clock never stops running. And if you're a company - big or small - it can feel like the world has been unleashed on your idea, product or brand. Sometimes for good, sometimes not so good. Jon Greer at wonders if you can put limits on social media: One ...

Connecting with Consumers

One more signpost from The New York Times that the future is conversational: Steve Saenz used to run a 10K race in 36 minutes. But last spring — 20 years, 2 children and 50 pounds later — he found himself seriously out of shape. A new Web site from Nike, he says, has brought him back on track. Since April, Mr. Saenz, 53, has been running with a Nike+, a ...

Your Customer’s Online Reviews Matter

Quite frankly, I think this chart speaks for itself.

Drumming Up Some Viral Attention for Cadbury

[youtube=] Because sometimes, you just need a gorilla drumming to Phil Collins. I'm not going to think too hard about it. Just enjoy it for all it's Tuesday morning randomness.  Cadbury doesn't seem to want you to worry too much about it either: Well it just seemed like the right thing to do. There's no clever science behind it - it's just an effort to make you smile, in ...

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Snapshots from my life.

  • Rocked the #seawheeze half-marathon with the wifey! #spocanada #13.1 #lululemon
  • Sunset yoga on the beach with several hundred of your closest friends. #seawheeze #lululemon
  • Radio tower clouds.
  • Holiday weekends were made for par-3 golf with the bro. #replacethepin
  • It takes a lot of boarding passes to get to New Zealand.